Methods
EmpATHIZE
Customer Personas
Market Segmentation
Focus Groups
Ethnography
Surveys
Journey Maps
Ecosystem Maps
Mental Models
Stakeholder Interviews
Competitive Analysis
DEFINE
Jobs To Be Done
Heuristics Analysis
In-depth Interviews
IDEATE
Brainstorming Workshops
Card Sorting
User Story Creation / Grooming
Co-Creates
PROTOTYPE
Agile Development Frameworks
Site Mapping
Wireframing
TEST
Conjoint Analysis
A/B Test
Cognitive Walkthrough
Usability Testing
Eyetracking